INTERIOR
The Adidas Expo was a unique shop design created exclusively for Adidas. The primary concept behind the design was to contrast the black and white Adidas logo with a colorful crossover, which embodies the brand's youthful, playful, and agile spirit. The design was utilized as a showroom and later became the store design in Munich.
The Adidas Expo's color concept was a bold and innovative approach that showcased the brand's ability to push boundaries and break from convention. The use of contrasting colors created a dynamic and energetic atmosphere that was both engaging and visually stimulating.
As a showroom, the Adidas Expo effectively showcased the brand's products, while also providing customers with an immersive and interactive shopping experience. The design's success led to its adoption as the store design in Munich, further solidifying Adidas' reputation as a brand that prioritizes innovation, creativity, and customer engagement.
Overall, the Adidas Expo is an excellent example of how design can be used to create a unique and memorable brand experience. The use of color and contrast effectively captures the essence of the Adidas brand, while the design's functionality and practicality ensure its success as a showroom and store design.
